Rinsing The Opposition

Water must be a hard thing to sell. At the end of the day even if you have enough money to waste it on bottled water, you surely can’t be picky enough to be able to tell the difference between the taste of each brand.

Which of course is an advertising executive’s (wet) dream. With such little difference – aside from size of bottle and price – between each product, there is essentially only one thing that sells bottled water: the branding.

Aside from Evian’s unique and colourful bottles no company has really captured the mass market in this respect, until now. Enter Drench from Britvic, a more youthful looking product, with a fantastic TV advertising campaign featuring a dancing Brains from Thunderbirds. It is so good that is almost makes you forget it’s only a bottle of water.